SEO Progress Guide - Done vs To-Do
A status guide built from your latest Search Console export. Each task is marked done or to-do based on the live codebase and the data - tick items off as you complete them; progress saves to this browser.
Search Console Snapshot
Key Findings From the Data
Trend is positive - impressions climbed through August and positions improved in September (hit pos 36-43 on Sep 3-4 with real clicks).
Mobile gets only 106 impressions vs 866 on desktop (89%). For a local tutoring business this is upside down - run the Mobile Usability report in Search Console.
6 of the 16 clicks came from Indonesia on 14 impressions - almost certainly bot/spam noise, not real prospects. Real UK clicks ≈ 10.
Brand ranking is healthy: "aljabra" sits at #4.9 with 26.7% CTR, and misspellings ("al jabr tutoring" #7, "al jabbar" #9) already convert impressions.
Commercial terms get real volume but rank deep - "tutors in slough" (93 imp, pos 60), "tuition in slough" (83 imp, pos 61). On-page keyword targeting has not landed yet.
The homepage carries 92% of all impressions. Subject pages (ALevelMaths 54 imp, GCSEMaths 28 imp) are indexed but earn zero clicks - they need stronger titles and content.
Two mismatch queries leak impressions: "gcse arabic tutor" (39 imp) and "language tutors in slough" (33 imp). Decide whether to target or de-optimize.
Top Pages
| Page | Imp. | Clicks | CTR | Pos. |
|---|---|---|---|---|
| aljabra.com/ | 895 | 13 | 1.45% | 61.17 |
| aljabra.com/Science | 39 | 2 | 5.13% | 48.41 |
| aljabra.com/ElevenPlus | 62 | 1 | 1.61% | 64.94 |
| aljabra.com/ALevelMaths | 54 | 0 | 0% | 54.2 |
| aljabra.com/GCSEMaths | 28 | 0 | 0% | 69.89 |
| aljabra.com/ScienceGCSE | 7 | 0 | 0% | 68 |
Devices
| Device | Imp. | Clicks | Pos. |
|---|---|---|---|
| Desktop | 866 | 14 | 62.66 |
| Mobile | 106 | 2 | 39.35 |
| Tablet | 1 | 0 | 8 |
Mobile earns 11% of impressions - unusually low for a local tutoring site.
Keyword Opportunities
Queries already earning impressions, grouped by priority. High-priority items have proven demand and rank deep (page 6+) - improving on-page targeting is the fastest path to clicks.
| Search Query | Imp. | Clicks | Pos. | Priority | Note |
|---|---|---|---|---|---|
| aljabra | 15 | 4 | 4.87 | Brand | Brand term - ranking well, good CTR (26.7%) |
| tutors in slough | 93 | 0 | 60.33 | High | Top commercial opportunity |
| tuition in slough | 83 | 0 | 61.71 | High | High-intent local term |
| tuition centre slough | 65 | 0 | 69.26 | High | Matches ClassroomLearning page |
| slough tutors | 64 | 0 | 60.72 | High | Strong volume variant |
| gcse tutoring slough | 41 | 0 | 53.07 | High | Closest to page 1 |
| gcse arabic tutor | 39 | 0 | 75.72 | Mismatch | Irrelevant - brand-name confusion |
| maths tuition slough | 37 | 0 | 63.08 | High | Core service keyword |
| maths teacher in slough | 37 | 0 | 69.19 | Medium | Target on About page |
| tuition slough | 36 | 0 | 61.03 | Medium | Short variant |
| tuition centres in slough | 36 | 0 | 70.81 | Medium | Plural variant |
| language tutors in slough | 33 | 0 | 75.12 | Mismatch | No language tutoring offered |
| science tuition slough | 21 | 0 | 66.52 | Medium | Target on Science pages |
| al jabr tutoring | 13 | 0 | 7.46 | Brand | Misspelling - already ranking #7 |
| slough tuition centre | 9 | 0 | 68.44 | Medium | Reorder of "tuition centre slough" |
| 11plus tuition in slough | 7 | 0 | 63.29 | Medium | ElevenPlus page opportunity |
| science tutoring services aylesbury | 7 | 0 | 75.86 | Mismatch | Geographic mismatch - Aylesbury |
| al jabbar tutoring | 6 | 0 | 9.5 | Brand | Misspelling - ranking #9 |
| 11 plus tuition slough | 3 | 0 | 61 | Medium | ElevenPlus variant |
Indexing & Discovery
The site is being crawled and 6 pages now earn impressions - indexing is largely solved. Remaining work is coverage and mobile.
Technical SEO
The structured-data and metadata foundation is in place. Remaining items are performance audits.
On-Page SEO
The biggest gap. Commercial terms already get impressions but rank at pos 60+ - the content does not yet target them.
Local SEO
Your highest-ROI channel as a Slough tutoring business. Nothing here is done yet - start with the Google Business Profile.
Content & Pages
Subject pages exist but are thin. Brand misspellings already rank - make sure they convert.
Off-Page & Backlinks
Backlinks are the strongest ranking signal for competitive local terms. Nothing built yet.
Performance & Tracking
GA4 is live on the careers page. The rest of the tracking stack is not set up.
Next: Local SEO and On-Page Targeting
Technical foundations are in place and pages are indexing. The fastest wins now are claiming your Google Business Profile and adding "tutors in slough" to the homepage.